Accept no imitations — Mother’s vs. the Keebler elf

When Mother’s Cookies announced a few weeks ago that they were closing for good, I was saddened at the loss of a long-lived cookie institution. Not because I was fond of the cookies — they aren’t the best cookies I’ve ever tasted — but for the retro factor of it all.

Mother’s Cookies to me reminds me of a simpler time in my life where I didn’t have to balance my finances or worry about the state of the economy. That was left to my parents. All I had to worry about was what to bring to show-and-tell the next day.

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Since the news broke, I’ve been looking for bags of Mother’s Cookies that I can freeze and stow away. What stopped me in my tracks during a recent shopping venture was a bag of Keebler Frosted Animal cookies right next to Mother’s Circus Animals. Confounded, I of course had to buy a bag of them with a hoard of Mother’s.

The Keebler animal cookies were frosted pink and white with sprinkles. Just like Mother’s. But a closer look has quite a few differences.

Both bags were in my car for the afternoon and while the frosting on the Keebler variety melted, Mother’s stayed intact. But not even the afternoon heat could affect the general color differences between the cookies.

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The bright, pink hue of the Mother’s Cookies outshone Keebler and their muted pastels. The white-frosted counterpart of each brand showed almost no color differences. Even the cookie shapes of Mother’s seemed to be more clearly defined. Albeit the animal shapes, much like the constellation leave much to your imagination. I think I pulled a meerkat out of the Keebler bag while the Mother’s cookies stayed with the traditional circus animals (elephant, bear and the bearded fat lady).

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In a blind taste test, Mother’s was a hands-down winner. The difference was in the frosting. While both cookies were of a nondescript taste, the frosting on the Keebler cookie was thickly coated and had an almost waxy taste. One thing that both cookies had in common is that it’s easy to overdo the cookies. A few pieces are all you need to get a sugar rush. I think once the Mother’s cookies are gone for good, I’ll remember it by wearing this t-shirt.

15 thoughts on “Accept no imitations — Mother’s vs. the Keebler elf

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  1. The first April Fool's I ever remember was when my mom told me Mother's cookies had closed and that a new cookie company was taking over, and I was very sad.

  2. Shortly after I read the stories about Mother's cookies closing, I went looking, but sadly I did not find any out here in central Penn. There is Archway…which I am told is part of Mother's. Next time I'm at the market I'll buy a bag and let you know. Thanks for the post…I will pass on Keeblers. Can't ruin good memory of Mother's!

  3. I am going to miss all of their cookies. I remember fondly their animal cookies, chocolate chip cookies, and the variety pack. I guess remembering them and not buying them contributed to their demise. My future kids are going to miss out on their greatness. . .

  4. Nina–Thanks!Dangarion, John, Steve, Sarah–I'll miss the cookies as well. Mrs. Wong–Maybe check Target. I saw several bags of Mother's on their shelves.Cara Mia–Oh, I recall seeing that post. It looked like a lot of work but isn't most food a labor of love? I'm not familiar with the spice cookie version.W–No love for the frosted oatmeal? I can't find those anywhere!

  5. Target is the place! This morning I was out looking for post-Halloween clearance items of snack packs like Goldfish, Teddy Grahams, and Ritz Bits — great for kid's lunch box — sadly I did not find any, but I did get 2 bags of Mother's (!!!) orange/black animal cookies. One bag went straight into freezer.Thanks also to cara mia on the mention of Ring Dings. I have seen them in the market…will grab some on the next trip.

  6. I’m not sure if this thread is dead or not, but Mother’s animal cookies are on shelves again : ) they were purchased by Kelloggs! I live on the east coast and haven’t seen them here, but I found a bunch in Walmart out in California and bought a few (they’re available on the walmart website as well)

  7. I’m not sure if this thread is dead or not, but Mother’s animal cookies are on shelves again : ) they were purchased by Kelloggs! I live on the east coast and haven’t seen them here, but I found a bunch in Walmart out in California (and they’re available on the walmart website as well)

  8. Carousel cookies are by far the best. I bought the Mother’s on accident thinking it was carousel. When i took a bite I thought how different it tasted. I went back to look at the packaging and realized I had indeed not bought Carousel. Much better. Try them!!

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