Despite the movement towards new, shinier things especially technology — have I mentioned how much I adore my iPad? — I still have an affinity for the old (vintage ads, old typography and pre-depression architecture). When I recently saw this building sign near Kettner and West A Street in downtown San Diego, I had to photograph it in case another building pops up in front of it, hiding it for another 50 years or so. Or even worse, being demolished forever in place of something newer. This sign especially resonates with me because it’s my drink of choice as a carbonated beverage after tasting it’s delicious cherry-vanilla undertones. The sign shows a clock with the hands pointing to 10, 2 and 4 o’clock — supposedly the times to drink it to keep you “regular,” according to popular legend.
My favorite photo is the old bottling company building with the newer, shiny Pacific Western Bank building in the back. A mash up of both old and new.