A call to my brother Friday afternoon…
“Hey Warren. I’m in Burbank leaving a comic book shop on Olive Ave. I’m trying to find that 7-Eleven transformed into a Kwik-E-Mart around here. Could you message the address to my cell?”
“Sure. I just need to turn on my computer and it will take a few minutes but I’ll message you as soon as I can.”
As I’m receiving the message ‘corner of Olive and Verdugo’ from Warren, I see a sign ahead of me.
A small part of “The Simpsons” brought to life in the San Fernando Valley. Only a handful of 7-Elevens were transformed for the month of July to promote the upcoming movie release and this store was one of them.
Whoever thought of this marketing strategy was brillant because I have never seen or heard of a line to enter a 7-Eleven. While in line, everyone had their cameras ready and primed.
Once inside, the signs of the transformation continued. The slurpee dispenser were now for Squishees and that familiar pink donut eaten by Homer Simpson were piled in cases. Krusty-Os were sold out but Buzz Cola was still available in packs of four.
Non-edible items were available as well: Simpsons Monopoly, Simpsons Pez dispensers, etc. If it was attached to The Simpsons, I’m sure it was for sale. It was for the young and old alike for I saw an eldery woman buy hordes of donuts and cola.
As for me, I walked out with vanilla and wild cherry Squishees which helped with the sweltering Los Angeles heat. I’m starting to think this movie might actually turn a profit!
See more of my photos here.